Quantitative analysis of behavior: intersections between Psychology and Economic Sciences on the study of decision-making.
DOI:
https://doi.org/10.31505/rbtcc.v23i1.1518Keywords:
behavior analysis;, molar analysis;, behavioral analysis;, decision-making;, feedback function.Abstract
New developments in the emerging field of Behavioral Economics have been made
towards an updated account of what would be classically viewed as “irrational behavior”,
yielding significant changes in classical economic models for studying decision-making.
However, Michie et al. (2011) points out that an evidence-based behavior model with
internal consistency has not been yet developed. In most applications, theories are rooted in
common sense or intuitive knowledge assumptions on behavior. We argue that Behavioral
Psychology offers a relevant body of evidence and theories that can help Economic
Sciences and Behavioral Economics advance towards a robust, evidence-based
comprehension of the nature of a behavior of interest. Such contributions can be used to
better plan applications, as it also grants a better understanding of independent variables
that are key to predict behavioral outcomes. Relevant paths through which Behavioral
Psychology and Behavioral Economics can benefit from better establishing communication
between areas will be discussed.
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